06 Jun BRACCIALINI AND DUCATI, RIDING TOGETHER FOR A NEW LINE OF HANDBAGS
Braccialini S.p.A. has entered into an exclusive multi-year license agreement with Ducati Motor Holding S.p.A. for the manufacture and distribution of a line of Ducati and Ducati Scrambler branded handbags, backpacks and accessories.
This three-year agreement represents a unique opportunity for the Florentine company to explore a new and interesting segment of the market and widen its reference target to the male public.
Braccialini was established in 1954 and, today, is the holding of proprietary and licensed brands that are sold in over 50 countries around the world through mono-brand and multi-brand stores.
“As an Italian and a motorcyclist, I cannot but be proud of this agreement between two Italian companies that are renowned all over the world and that make quality, innovation and Made in Italy their business card”, comments CEO Riccardo Braccialini. “I am certain that we will go a long, long way together with Ducati”, continues the CEO.
This first collection consists of backpacks , bags messangers , shoppers and briefcase as well as accessories : wallets, iPad holders , mobile phone holders , a surf holder and a skateboard holder . The Ducati line combines a classical and technical style , while the Ducati Scrambler line adopts a more sporty and young allure. Colors and materials are inspired by the respective motorcycles universes: black and red waxed suede for Ducati , army green and fabric with vegetable leather for Ducati Scrambler .
The first collection will be presented at the next edition of PITTI UOMO on schedule in June, and will be distributed in selected clothing stores both in Italy and abroad through a dedicated sales network. “Initially, the collection will be made up of just a few patterns and will focus on a high-level and demanding client target and that is why we will only collaborate with the finest retailers,” affirms Riccardo Braccialini.
Ducati, the historic company established in Bologna in 1926 by brothers Cavalieri Ducati, has produced sport motorcycles since 1946, where performing engines equipped with Desmodromic valve drive wed an innovative design and state-of-the-art technology. Ducati is synonym to absolute excellence in the sector of motorcycles, an internationally acclaimed brand that makes it possible to tie prestigious licensing operations. This agreement confirms the strategic vision endorsed by the motorcycle company and offers an interesting opportunity for Braccialini to complete a dynamic brand image in constant evolution.
“Style, creativity and design are the values shared by Ducati and Braccialini,” comments the CEO of Ducati Motor Holding SPA, Claudio Domenicali. “We are therefore proud that the Braccialini Group will produce the new line of Ducati and Ducati Scrambler branded handbags, backpacks and accessories. Our goal is to produce a series of products that, once again, might testify to the values of excellence and Made in Italy around the world. The two brands share common features, and this is evident. Results will confirm the success and the worth of this stimulating adventure.”